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What Is Local SEO and How Does It Work? | GFC Tech Surrey



You can’t ignore the significance of Local SEO if you own a small business in Surrey.

What are the advantages of Local SEO for small businesses in Surrey?

Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google’s local search results. Local SEO may assist any company with a physical location or that serves a specific geographic area, and there are a variety of tactics for it, including optimising pages to contain accurate address information such as street name, town/county, and post code. This will improve the visibility of your business in Maps and local search results.

If you want your business website to rank high on Google so that people searching online can discover you quickly and easily, you must improve your Search Engine Optimization (SEO).

Local Search Engine Optimization

Google is constantly striving to give the best possible search results to its users. When Google realised that individuals were looking up businesses in a certain area, they decided to make local organic searches take location into account as well. Local SEO is a crucial part of this process since it helps potential clients in your area find your business.

Traditional search is not the same as local SEO. These results are powered by two Google algorithms: one for displaying a map pack and another for ranking local companies in natural searches.

A local business has a one-of-a-kind chance to appear in both the main organic search results and the local map pack at the same time.

Local searches account for up to 46% of all Google searches.

When someone searches for ‘Best Plumber Epsom’ or ‘Plumber near me,’ things like putting your town or city name and post code in content, creating links from local websites, and gaining more online reviews will help your business appear in Maps or search results…

There are some actions that must be followed in order to rank higher in local search, which we will go over below!

Keyword Research in Your Local Area

Keyword research is the process of determining the search terms individuals employ in search engines while looking for an answer to a query.
Identifying the particular keywords or phrases people are searching for is one of the most important aspects of optimising webpages for search engines. When people search for these keywords, you should be able to rank well in search engine results pages (SERPs) if you include them on your website.
When determining which keywords to focus on, we consider the search volume (how often people search for this term on Google), the content of the website and its specific pages, and what competitors are using on their websites.
Local keyword research is a more detailed version of this, because your content must resonate with specific regions in order to be considered relevant to local search keywords.

For example, a service-based phrase paired with a specific region or territory, such as “boiler repair Surrey,” or a generic business term combined with a city location, such as “plumber Epsom.”

Local Search Engine Optimization Content

Create content based on current events or local news stories.
Customers looking for anything nearby may be drawn to content that talks or links directly to a local issue. You want this article to appear if they’re looking for a local event or information on what’s going on in their city. This method may also aid in the ranking of your website for local search queries.

Landing Pages For Your Local Areas

A location page, also known as a local landing page, is a type of landing page that focuses on long-tail, region-specific terms.

To put it another way, location pages are SEO-optimized landing pages that are used to produce extremely specific location keywords.

These are ideally suited to service-area businesses and multi-location businesses. This is because both of these businesses have something in common: they both need to publicise the fact that they have many offices or service areas.

You must first identify the towns (or regions) in which your small business works before you can establish a location page. Then it’s only a matter of picking and constructing a URL that’s relevant to this city’s or region’s users.

For example, if I’m a plumber looking for local consumers in Epsom, one possible landing page would be “Epsom Plumber” with the URL: mywebsite.com/epsom-plumber.
Location pages are designed to score well in Google’s local search results for specific places.

Google My Business For Local SEO

Google My Business (GMB) is a free Google product that assists local businesses in improving their search engine rankings. Hours of operation, address for your business, website, and phone number are all examples of information that may be found on GMB.

This information will be used to assist people in finding you in their local area when they use their phones or computers. To acquire directions to your place of business or to locate a service in their neighbourhood.

Google My Business is the platform that powers Google’s business listings and gives your small business the opportunity to manage how their information is displayed on each. It allows your business to appear in the local pack as well as a variety of other results and manage how their information is displayed on each.

It is a platform that every local company owner should be aware of and use because the information you contribute to your listing can display in a variety of areas on the search engine, including the knowledge panel, the local pack, and maps.

Google My Business offers a variety of benefits that local businesses should be aware of in order to reach new consumers, improve their overall visibility, and guarantee that their customers can locate information as quickly and easily as possible.

Google My Business is a free service that provides a number of advantages to local businesses.

It’s crucial to keep in mind that local searches aren’t simply about locating new businesses. Users regularly seek directions, contact information, the busyness of sites, reviews, and other information.

Citations from Local Directories and Local Websites

Citations are most commonly used to refer to internet mentions of a company’s location and contact information. A local citation source is a map or website that displays a business’s name, phone number, and street address (NAP), as well as hours of operation and other information. Citations are one of the most precious things a local business can have because they are all about location.

When it comes to citations, the first thing to check is that your business listing has the correct contact information.

For example, if a company’s website claims to be based in Epsom but all of their internet listings claim to be in Leatherhead, it will be difficult for individuals looking for businesses in Epsom to find them. Double-check that the information on your listing corresponds to what’s on other sites where you’re listed.

The next step with citations is to provide each one a unique description or bio to make it easier for people to find and remember who you are when they come across them later online.

Online platforms for local listings, such as:

Map Services (Google Maps, Apple Maps)
Local Business Directories: (Foursquare, Yell.com)
Sites that provide feedback (Yelp, Trust Pilot)
Channels on social media (Facebook, Instagram)

Start utilising local SEO to your benefit.

You may start focusing on signals that will optimise your site’s digital presence in the local oriented search ecosystem now that you have a better understanding of search engine optimization principles and how Google ranks local search results. As a consequence, your business will appear higher on the results page, giving you a better chance of being discovered by more potential clients.

Several factors influence your visibility in these searches, but keep in mind that local search is an ever-changing field. You’ll be able to serve a larger number of individuals in your geographic region—and hence grow more quickly—once you start improving each crucial signal area.

When it comes to ranking higher in the search engine results pages (SERPs) for local searches, it’s critical that your company is optimised to be found. Local SEO can assist with this by ensuring that your website content contains accurate information and contact data particular to your location, allowing clients to find you when they require a product or service nearby.

There are many additional aspects that go into achieving excellent SERPS ranks, but after reading this article, we hope you’re ready to start optimising your website for local searches!

For Assitance With your Local SEO contact us here https://gfctech.co.uk/surrey-seo/