TikTok has printed a brand new rising trends report, which highlights a variety of key matters that noticed vital development in curiosity on the platform all through 2020.
TikTok’s ‘What’s Next’ overview places a highlight on essentially the most consumed and quickest rising content material classes on the platform over the previous 12 months.
As defined by TikTok:
“We have been trying by almost a yr’s price of platform efficiency to assist entrepreneurs perceive which content material classes have grown essentially the most considerably, and which remained the preferred ones on TikTok over the previous 11 months. These classes will not be pushed by a single trending hashtag, however moderately by a gradual, regular shift in client pursuits and behaviors.”
The report highlights the expansion of every matter over time, and features a transient rationalization of the important thing impetus behind the development.
That may be notably useful context for these contemplating TikTok for advertising and marketing, and the place their model would possibly match.
As you possibly can see right here, the itemizing additionally consists of related hashtags for every development, and element on precisely what varieties of content material customers are participating with.
What’s extra, TikTok has really put collectively separate studies for 19 individual regions, offering perception into what’s occurring in your particular market of focus.
TikTok has additionally offered a worldwide itemizing of trending matters to supply extra perception into key tendencies.
There aren’t a heap of matters highlighted in every regional report, however the perception right here may show extremely precious, particularly if the notes relate to your model area of interest.
As such, it is undoubtedly price checking them out – you possibly can entry all of TikTok’s ‘What’s Subsequent’ studies here.