Home Social Media Pinterest Launches New iOS Widget to Spotlight Key Pins of Curiosity

Pinterest Launches New iOS Widget to Spotlight Key Pins of Curiosity


Are individuals nonetheless enthusiastic about iOS residence display widgets, after that preliminary flurry because of the iOS 14 replace back in September?

Pinterest is tipping that they’re, which is why it is launching a new iOS widget referred to as ‘Pursuits’, which can spotlight new pins in a customers’ chosen matter of focus, proper on their system’s residence display.

Pinterest 'Interests'

As defined by Pinterest:

Right this moment, we’re introducing our latest widget choice for iOS, “Pursuits,” the place Pinners can select their high pursuits and have contemporary content material served to them every day, proper on their residence display.”

As you’ll be able to see within the picture above, customers can configure the Pursuits widget by selecting from the next matters:

  • Magnificence
  • Residence Decor
  • Meals
  • Males’s & Girls’s Vogue
  • Quotes

The widget will then spotlight contemporary Pin content material in that class on their residence display – which might immediate extra customers to maintain coming again to the app.

Pinterest launched its first widget back in October, which enables Pinners to characteristic a board of their very own, or one they observe, inside their residence structure. 

Pinterest widget

Pinterest says that greater than two million Pinners have added that widget to their residence display, which has helped to maintain Pinterest high of thoughts, and improve return visits to the app.

As such, it is smart for Pinterest to strive the identical once more, and the brand new app places extra concentrate on broader discovery, which might assist to extend buying behaviors in consequence.

And with 459 million users, and rising, Pinterest is clearly doing one thing proper to maximise engagement. 

iOS customers can add the brand new Pursuits widget from their residence display (extra information here).