As defined by LinkedIn:
“With LinkedIn Advertising Labs, you possibly can entry a bunch of curated programs to study greatest make the most of the LinkedIn advertising instruments obtainable to achieve and have interaction with professionals. If you wish to study extra about methods to drive enterprise the place enterprise is completed, LinkedIn Advertising Labs is the place for you.”
The Advertising Labs web site consists of non-compulsory studying pathways, with hyperlinks to related programs and guides that will help you as required.
LinkedIn says that the programs are specifically curated by in-house consultants, who’ve studied LinkedIn promoting greatest practices throughout a wide range of industries and buyer bases.
The programs, which embrace textual content and video parts, vary from newbie to intermediate, and canopy all elements of LinkedIn promoting, together with:
Every course runs for round 45 minutes, so it’s going to take a while to undergo all of them, however every pathway is designed to depart you with a transparent understanding of how LinkedIn’s advert choices work, and the way you should use them to spice up your advertising outcomes.
There are some useful notes right here, and helpful tips on the intricacies of LinkedIn’s advert techniques – and even if you happen to’re assured that you’ve a stable grasp of the way it all works, there are at all times a number of suggestions and tips that may refine your understanding.
The brand new LinkedIn Marketing Labs platform is accessible now, and you’ll take any of the programs by signing in along with your LinkedIn particulars.