If you’re running a local business, you want to rank as high as possible on Google Maps. Unfortunately, it’s hard to do that without spending time and money on Local SEO services. But don’t worry! There are ways to increase your ranking organically without spending a fortune.
Many people are on Google Maps every day looking for the best way to get from Point A to Point B. It is a common thing to search for and it’s not surprising that many businesses want their business name, address, phone number, and other pertinent information listed on Google Maps so they can be easily found.
Why Do You Need To Rank On Google Maps?
If you’re a business owner, chances are that your customers use Google Maps to find you. In fact, over half of internet users rely on the search engine for directions and location information. That’s why it is important that when people do a Google search for your business name or address they see you at the top of their map results page. With 46% of searches having a local intent, it is important to make sure that your business shows up on the top three listings in Google Map.
Tips On How To Rank Higher On Google Maps
Here are some tips on how you can use the ranking system of Google Maps to your advantage to increase visibility for your local business.
Verify Your Google My Business Listing
Google Maps is the most popular map service for both iOS and Android users. To rank higher on Google Maps, you must first have a verified listing. Verifying your business will make it more visible on search engines, maps, and within other Google services such as Search Ads.
Add photos To Your Business Listing
The best way to get ahead on Google is by uploading photos of your business. This signals that you’re an active listing, which will help it rank higher in search results and show images rather than a static map for local queries.
Acquire More Google Reviews
Google Maps helps businesses get reviews by giving ranking favor to business listings with positive customer feedback. To encourage customers, you’ll need to be proactive in asking for reviews and responding when they come in. Responding not only mitigates the damage of negative reviews but encourages more reviews as well. This also shows that you’re attentive and are trying to resolve issues experienced by your clients.
Optimize Your Website
Websites should be responsive to any device or screen size, especially because Google Maps business listings take searchers directly to the website. Nearly 60% of all Google searches are done on a mobile device. If your site is not responsive and has hard-to-read texts that need pinching and zooming for them to be legible, you may lose visitors and your Google Maps rankings may be affected by this as well.
Embed A Google Map On Your Website
Embedding a Google map is another way of telling Google that your business is located where the listing says it’s at. Use the same address you have on Google maps, click on share listing, select the “embed a map” option, and then paste this link onto your website’s contact page or other service pages you want your location to show up.
It can be hard to rank on Google Maps, but with the right strategy, it’s possible.
If you are a local business, it’s vital to rank on Google Maps to get more customers. You will want to post accurate and detailed information about your location, including the phone number, address, hours of operation, and any other pertinent information that would be handy for potential customers.
Be sure to include keywords in your content so that when people search for those terms they find you as well. The most important thing is paying attention to how Google ranks sites based on their relevance or quality – which entails being honest with yourself about what kind of company you are and what makes you unique from others in your area.