Google’s John Mueller mentioned on Twitter that the place the place your URL construction issues most is probably going with worldwide web sites and websites which have sections of grownup oriented content material. It’ll assist Google work out the positioning higher and know learn how to phase or filter parts when you’ve got the right URL construction.
With worldwide websites, he mentioned websites on a gTLD with nation subdirectories, having that construction helps Google decide which elements of the positioning is focused to which international locations or languages.
With grownup content material on elements of your web site, having separate directories can assist Google perceive every part after which filter out in SafeSearch these sections solely and never the entire web site.
John implied that “context” isn’t implied in your URL construction all the time however extra usually is implied in your inner linking, anchor textual content and content material in your web page.
Listed here are these tweets:
2 locations the place URL construction does matter:
– worldwide websites (on a gTLD with nation subdirectories)
– websites with some grownup content material (use separate directories so we are able to filter the part it simpler)
— ???? John ???? (@JohnMu) February 25, 2021
Discussion board dialogue at Twitter.