Danny Sullivan of Google confirmed on Twitter that the search firm launched the subtopics rating characteristic or algorithm in mid-November 2020, simply weeks after saying it on the Search On event in October 2020.
Subtopics according to the announcement is a (machine studying) method for Google to “perceive subtopics round an curiosity, which helps ship a higher variety of content material whenever you seek for one thing broad.” “For example, when you seek for “house train gear,” we are able to now perceive related subtopics, reminiscent of finances gear, premium picks, or small house concepts, and present a wider vary of content material for you on the search outcomes web page.”
Danny Sullivan added on Twitter “subtopics do not change the look of search outcomes, solely broaden the variety of content material, when helpful.”
Right here is the GIF Google makes use of as an instance it, however it may’t actually be illustrated:
Right here is Glenn Gabe asking Danny Sullivan about when it launched:
— Danny Sullivan (@dannysullivan) January 9, 2021
Glenn requested Danny if what he was seeing with matter tags in Attention-grabbing Finds was associated to subtopics introduced in October:
This can be a characteristic to assist customers discover associated Attention-grabbing Finds. It is not utilizing the subtopics system. That’s reside now, however subtopics do not change the look of search outcomes, solely broaden the variety of content material, when helpful.
— Danny Sullivan (@dannysullivan) January 8, 2021
Glenn tweeted some factors as effectively:
BTW, no person seen the subtopics system was reside. 🙂 I believed I used to be seeing one thing associated with Attention-grabbing Finds (and the subject tags being examined), however Danny defined that is not associated to the subtopics system. This is the put up mentioning subtopics: https://t.co/XbQzgDo0J2
— Glenn Gabe (@glenngabe) January 9, 2021
Discussion board dialogue at Twitter.