Fb is testing some new visual effects options for nonetheless photos posted to Information Feed, which add simulated, video-like motion to your photos.
As you may see in these screenshots, shared by social media skilled Matt Navarra, the brand new choices present two units of visible results instruments in your nonetheless picture uploads:
- ‘Structure’ supplies completely different presentation types for multi-image posts (which Fb began rolling out back in July)
- ‘Movement’ provides fundamental motion to your photos
Whenever you apply a movement choice, it then creates a brand new sort of picture, which zooms or focuses like a video.
It is just like the ‘Animate’ choice that Fb added for Tales posts back in April, which supplies the identical forms of choices in Fb Tales frames. Fb additionally added simulated 3D for still image uploads in February, offering one other method so as to add one other, shifting factor to your nonetheless photos.
The logic is that customers usually tend to have interaction with shifting content material, like video, versus nonetheless photos, and in an effort to preserve extra individuals posting, and extra individuals scrolling via, Fb’s trying to present extra eye-catching, partaking instruments like this to maximise consumer curiosity.
The consequences themselves are pretty fundamental, however they might be value contemplating, they usually might additionally present one other factor for model Pages to contemplate of their product visuals and different uploads – supplied they do not get overused and begin to look cheesy.
However they are not obtainable to all customers as but. Some customers have entry to the brand new visible instruments, however they do not look like extensively obtainable at this stage. We have requested Fb for affirmation on the roll out, and we’ll replace this submit if/after we hear again.
It is one other consideration in your nonetheless picture uploads, which might add somewhat additional to your feed. It isn’t ground-breaking or game-changing in any method, however one other useful choice that would assist increase engagement.