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“But how will you know?”

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It pays to know what something is for. It helps us figure out how to do it better, how to allocate resources and how to know when we’re done.

Much of what we build or invest in is complicated. It serves multiple purposes, has to please many constituents and has competing priorities.

So the question: “How will we know if it’s working?” is a powerful one.

It opens the door to a useful conversation about what it’s for.