The pandemic has undoubtedly forced a drastic change on how the real estate industry will operate going forward. What those changes will be five years from now is anyone’s guess. That being said, you can bet that technology will be the main driver of growth for the foreseeable future.
If you’re still relying on your one-page profile on your broker’s website for online exposure, it’s time to make some serious changes. Having your own website means you can promote your personal brand with your audience and showcase your expertise. Here is a list of some great agent websites as examples.
Your website is an essential tool that allows you to keep in touch with your clients, attract new leads, and ultimately grow your business. This entails producing excellent content that your readers will find valuable.
The biggest mistake to avoid on your website
One of the biggest mistakes that a Realtor can make on their website is letting their content go stale. It’s going to take continuous time and effort to develop your website into the ultimate marketing tool for your business.
The real estate industry is about to get a lot more competitive in future years. If you want to get a leg up on your competition, it’s a great time to ramp up your content marketing efforts.
Keep on reading to find out why fresh content will keep your current and new client prospects coming back for more.
Use blogs to post new content regularly
A recent survey showed that over 50% of digital marketers considered content as their most important inbound marketing tool. Despite this, only about 9% of Realtors actually maintain an active blog!
Updating your website regularly with valuable content establishes your brand as an industry leader. In addition, it allows you to present yourself to new client prospects who can view your market updates and new property listings.
As a credible source of real estate information, your chances of growing your business increase substantially. As a Realtor, keeping your content current will also help keep you more focused on your business.
Posting regular updates improves your site SEO
Nothing says “I don’t care” to Google like a website that hasn’t been updated in months or even years. In fact, search engines consider such websites as “dead entities” with little-to-no ranking power.
Updating the content on your real estate business website increases its chances of getting crawled by the search engines. This helps improve your site ranking and can significantly boost your organic traffic. In other words, it helps your site appear higher on the search engine results.
Smart content marketing brings in more leads
Few things generate more leads than a great-looking professional real estate website that provides top-tier content to its users. Amongst the various digital marketing strategies, content marketing has one of the biggest ROI’s for Realtors.
As you grow your business, keeping in touch with your audience on a one-to-one basis will be inefficient, and practically too much to handle. Luckily, setting up a smart email marketing campaign will help resolve many of those issues.
By updating your client list, segmenting them, you can create personalized communications that cater to their needs.
For more smart marketing tips for professional Realtors, keep checking back for more great content.