Home Marketing 9 Australian Web sites That Will Encourage Your Design

9 Australian Web sites That Will Encourage Your Design


It is no query that Australia is likely one of the most visually gorgeous locations on Earth.

And, for generations, Australian artists have embraced the continent’s colourful tradition of their work.

When strolling by means of a museum or historic location in Australia, you would possibly discover canvases coated with vibrant colours and energetic photos that really feel like they’re transporting you into an intense or action-packed scene.

Take, for instance, this 1994 portray by Emily Kame Kngwarreye, an Australian high-colorist artis. Right here, the painter makes use of explosions of various colours to simulate the action-packed starting of Earth.

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However Australia’s colourful, energetic artwork aesthetic would not cease at artwork museums. Right this moment, it may be seen in structure, graphic design, and on-line. In actual fact, many Australian manufacturers exemplify the area’s immersive or eye-popping inventive strategies in internet design and person expertise.

Whether or not you are a global marketer studying the way to design a novel internet expertise for guests around the globe, or an Australian designer hoping to get a leg up on the native competitors, we have compiled an inventory of 9 gorgeous Australian firm web sites you possibly can be taught from.

Free Download: 77 Examples of Brilliant Web Design 

Examples of Australian Web sites


Vbreathe, which sells a high-tech, compact air cleansing system for properties,leverages a full video expertise on the homepage of its web site.

vbreathe australian website demo

Whenever you enter Vbreathe’s website, you immediately see a silent video that makes use of animations and particular results to exhibit how the detoxifier works. Then, once you click on on the video’s overlaid play button, you enter a full-screen product demo video that explains how the product works and why shoppers ought to contemplate it.

After viewing the silent or full-screen video, guests can scroll down to seek out extra text-based product particulars and hyperlinks to content material air cleansing.

All in all, Vbreathe’s website does an awesome job of mixing gorgeous photos, movies, and text-based content material that educate guests about in-home air high quality and provides them the data they should justify making a purchase order.

Kua Coffee

Kua Espresso pulls guests into its web site with an interactive homepage scale that merely asks, “What number of coffees do you’ve a day?”

Whenever you click on an quantity of espresso you drink on the dimensions and press “GO,” you are despatched by means of a slide present that calculates fascinating measurements associated to the quantity of espresso you drink and explains the place that espresso could be sustainably sourced from if you are going to buy brews from Kua.

kua coffee australian website demo

When you full Kua’s slideshow, you possibly can scroll by means of a web page that informs you extra concerning the influence of environmentally-friendly espresso brewing and the place Kua’s ingredients are sourced from.

Kua Espresso’s website is a superb instance of how a model can create an interactive expertise that permits a customer to consider how they use or eat a product, be taught extra about how that sort of product is made, and discover out why a selected model’s product is healthier than its competitors.

Slaven Torline

Whereas some designers would possibly discover it tough to create a memorable website round one thing as logistical as monetary planning, Slaven Torline — an Australian agency that advises struggling corporations — embraces whitespace and easy animations to create an intriguing, efficient, {and professional} web site.

On Slaven Torline’s homepage, all you may discover a transient mission assertion, a picture with a sphere and a dice, and a headline asking “How can we assist?”

Slaven Torline australian website demo

Whenever you hover over the sphere, you may see the phrase “Insolvency” seem with a number of listing gadgets to the aspect explaining how the enterprise can assist. Whenever you hover over the sq., you may see one thing related across the phrase “Restructuring.

Whenever you click on “Be taught extra” for both Insolvency or Restructuring, the web page expands with the related form transferring right down to a decrease nook. From there, the form’s shadow will change primarily based on the place your mouse is transferring, including mild interactivity to the web page.

Total, Slaven Torline’s an awesome instance of how a company or B2B firm with much less visible choices can nonetheless leverage a intelligent — but skilled — aesthetic to create a memorable, fascinating, and easy person expertise for its guests.


SeeMakePlay is an organization that coordinates and teaches arts and crafts to youngsters in faculties or at events. Whenever you go to the location, you may see a colourful SeeMakePlay brand surrounded by colourful animated characters. And, on the lower-right, you possibly can click on a colour and a pencil icon which allows you to scribble everywhere in the web page and characters.

seemakeplay australian website demo

As you scroll down, you proceed to see playful animations, testimonials, and pictures of glad youngsters, in addition to an evidence of how the enterprise works. You may as well discover an inquiry kind permitting you to be taught extra concerning the model.

With SeeMakePlay’s web site, guests can expertise the enjoyable and pleasure of arts and crafts on the high of the homepage, scroll to be taught extra concerning the enterprise, and in the end discover out the place and the way to schedule a category after they attain the underside. This is a wonderful approach to pull a customer through the flywheel because the design attracts, engages, and delights them.


PacVac, an Australian vacuum firm, gives its homepage guests a extremely visible and considerably interactive expertise that highlights the foremost worth factors of its Velo vacuum cleaner.

Whenever you enter the location, you see a easy picture of a lady vacuuming her residence. Then as you scroll, you start to see product pictures of the Velo, which pop in entrance of a white background.

Simply once you suppose it is a normal product website, you would possibly discover that the product pictures are animated. For a few of them, you possibly can twist and transfer the Velo in numerous instructions with a easy swipe of your mouse, permitting you to get an interactive 360-degree view of the product.

pacvac australian website demo

From there, the animations proceed to get extra superior with every scroll. At one level you possibly can scroll to see how every bit of Velo’s internal equipment works.

pacvac australian website demo

Primarily the home-page of this website appears like a self-paced, interactive video demonstration that reveals a customer every thing they should find out about a vacuum with out fully overwhelming them. The extra you scroll, the extra advanced the main points and animations get.

The development of VacPac’s homepage content material traces up properly with the average buyer’s journey. When a prospect is doing preliminary analysis, they could simply skim a website for mild product data. However, as they get extra severe about buying a product, they will search for a longer list of details and specifications earlier than making an knowledgeable choice.

The Rocks Markets

The Rocks Markets is a retail and eating house in Sydney, Australia. Whereas this enterprise might simply place static meals pictures and fundamental data on its website and nonetheless get nice foot site visitors as a notable vacationer vacation spot, the online designers used the location to embrace colour, video, and a way of motion with every scroll.

The Rocks australian website demo

Whenever you land on the homepage, you possibly can see that the background is a video of scrumptious meals from totally different distributors at The Rocks Market. As you scroll, you may proceed to see photographs and spot that the web page navigation shrinks to provide house to the attractive meals pictures.

The Rocks Menu australian website demo

The Rocks Markets’ website is a superb instance of how a model can spotlight product movies and imagery, text-based content material, an in depth navigation bar, and different data with out making a homepage look too busy or overwhelming to know. When visiting this website, you are feeling such as you’ve realized nearly every thing that you must know concerning the Rocks Market, however nonetheless know precisely the place to click on if in case you have remaining questions earlier than your go to.

Australian Procuring Websites

Boyd Blue

Boyd Blue is a women-fun ecommerce website and retailer chain that sells a variety of Australian-made residence merchandise — from furnishings to decor.

Whereas many different websites on this listing have amped up interactivity, Boyd Blue’s designers aired on the aspect of simplicity by focusing every internet web page’s format round massive, high-resolution photos of merchandise in pure residence settings.

Boyd Blue australian website demo

Other than its stunning homepage, Boyd Blue’s web site additionally options an ecommerce retailer with a design and UX that is additionally easy and straightforward to navigate for fast, frictionless purchases:

boyd blue australian website demo

Relatively than burying fundamental product pictures in a web page design with tons of descriptive textual content, the image-centered, light-text design permits customers to get an correct thought of what merchandise will appear to be in actual life, whereas additionally having fun with a easy, aesthetically pleasing internet expertise.

Queen Garnet is an Australian model that sells plum-based well being and wellness merchandise resembling dietary supplements, powders, and drinks.

Like a Queen Garnet plum, which has been dubbed a “queen of antioxidants,” the QueenGarnet.com’s homepage is purple, ornamental, and makes use of regal-looking imager and fonts. Whenever you enter the homepage, you may see a brief, however memorable automated video that presents certainly one of Queen Garnets merchandise in a fort with a moat surrounding it.

queen garnet australian website demo

As you scroll down the homepage, you may see mild animations that present every current Queen Garnet product and fundamental details about it. With every product itemizing, guests can click on to purchase it or be taught extra about it.

Guests may also click on to the Queen Garnet’s ecommerce store, which has the same purple aesthetic, and lists all of its merchandise:

queen garnet australian website demo

Queen Garnet’s website is a superb instance of how manufacturers can profit from mild video, fundamental animations, and a constant colour and elegance aesthetic. The positioning’s royal-purple theme just isn’t solely enjoyable and vibrant, nevertheless it may be very memorable to guests sifting by means of a handful of well being and wellness websites for the proper product.


Birdsnest is an ecommerce clothes website that lets you skim by means of product listings or get automated product suggestions primarily based in your pursuits.

The ecommerce model’s web site design balances whitespace with colourful product pictures to provide off a simplistic, pleasant, care-free aesthetic.

birdsnest australian shopping website demo

What’s most memorable about Birdsnest’s website is its person expertise.

When you’re a primary time customer, you possibly can browse merchandise utilizing search filters, or store by classes together with physique sort, event, and even persona. You may as well reply a number of questions on your self and your clothes pursuits to generate a Model Profile that can assist the web site ship you strategies.

birdsnest style me australian shopping website demo

As you fill out your Model Profile, have a look at totally different merchandise, or purchase totally different outfits, the location will be taught extra about you and provide you with product strategies in its Model Me part or by means of through an e mail subscription.

It is a nice instance of how designers and advertising and marketing groups can work collectively to create a highly-personalized shopping experience that may lead a number of teams of individuals with totally different pursuits to product purchases.

When you’re excited about constructing an internet site and design that does one thing related, there are many inexpensive ecommerce instruments that may assist companies in any area with personalization and ecommerce suggestions. Check out this guide to be taught extra about them.

What Entrepreneurs Can Be taught From Australian Net Design

Whether or not you are in Australia or designing an internet site globally, the examples on this listing have highlighted how manufacturers can use colour, video, and different parts to make their web sites (and types) appear memorable and distinctive to all guests.

Listed below are a number of strategies you possibly can strive leveraging:

  • Immersive or Interactive Experiences: Lots of the websites above drop the customer right into a video or interactive expertise that makes navigating the homepage really feel like an entertaining journey. These experiences not solely have interaction the customer, however they’re additionally memorable and permit prospects to simply digest a number of details about a model in a short while.
  • Excessive-Decision Imagery: All of those web sites performed up imagery, whether or not the graphics associated to merchandise or stirring up emotion. Whatever the photograph technique, stable photographs with nice high quality will probably be very memorable to your guests.
  • Vivid Coloration Schemes: Whereas some web sites on this listing masterfully performed with white house, the entire examples above had a design scheme that allowed colours associated to their photos or manufacturers to face out.

To be taught extra about designing one of the best web site for reaching your model’s consciousness or gross sales targets, check out this guide. Have already got an internet site? Click here for redesign suggestions. You may as well obtain the free useful resource under for much more helpful recommendation.

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