Social media integration offers your viewers extra methods to have interaction and work together together with your model.
You’re creating extra alternatives for them to share your content material and promote your merchandise/providers for you. The most effective half: It’s straightforward to do.
Actually, with the proper instruments (which we’ll present you) you’ll be capable of combine social media together with your web site, electronic mail, and different channels as we speak.
Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Why is social media integration important?
First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. This is typically accomplished two ways:
- Directing your social media audience to your website
- Allowing your social media accounts to be easily accessed on your website
Think about those social media buttons you see on blog posts and web pages. It allows you to easily share an interesting piece of content without having to copy and paste the URL. That’s a perfect example of social media integration in action.
Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness. It also encourages engagement with your website and helps build a bigger audience on social media.
It is more important than ever that businesses and brands give their audiences more ways to interact with them. COVID-19 has changed the landscape for how people interact with businesses. More people are turning to social media than ever due to the global pandemic.
In order to help keep your brand awareness afloat (or even increase it), you’ll need to integrate social media throughout your communication channels.
Social media integration strategies for your website
Your website and social media should work together seamlessly. This helps promote your brand while boosting traffic to your social media accounts.
To help, here are three tips to integrate social media onto your website.
Add social sharing links to your blog posts
These are the social share buttons you see at the bottom of most blog posts. They sometimes also appear at the top.
They help increase awareness of your content, while also giving your readers a seamless way to share your content. The improved user experience will be a boon to your website.
When adding social share buttons, our best piece of advice is to keep it simple. You don’t need to add every. Single. Social. Media. Platform.
Instead just focus on the few platforms that are relevant to your brand.
Don’t spam your website with them either. Just keep them focused on the sharable pieces of content like your blog posts and videos.
Best practices are to place them at the top, bottom, or along the side of your page.
If you’re wondering about how to actually get social share buttons, here are a few WordPress plugins we suggest:
Add social posts to your website
One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages.
Here’s a great example from Ferrari. Notice how it’s both a call to action and also an effective plug of their Instagram account:
These are typically live feeds of your social media posts. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans.
The positive clothing brand Life is Good takes this approach with their hashtag #ThisIsOptimism.
Those who post an Instagram photo with them wearing a Life is Good shirt and include the hashtag have the opportunity to be featured on their feed on their website.
Here are some WordPress Plugins for integrating social media feeds on your website:
Create a social login option
Have you ever gone to a website that allowed you to login using your Google, Facebook, or Twitter account? Those are great examples of social logins!
Not only is this a great way to integrate social media on your website, but it’s also the way most people prefer to login. In fact, one study from LoginRadius discovered that 73% of customers choose to login utilizing their social media accounts.
That is sensible. In spite of everything, it’s a lot simpler to make use of a social media account to login than creating a completely new profile, choosing a password, and confirming it in your electronic mail—solely to must log in once more while you’re carried out. As an alternative, it’s just some clicks at most and also you’re in.
Diving a bit deeper, most customers choose to login utilizing their Google account—by a really giant margin. Actually, 70.99% of users surveyed preferred Google, whereas solely 20% most popular Fb and 9.3% most popular Twitter.
WordPress plugins for social login:
Social media integration methods for electronic mail advertising and marketing
Listed below are a couple of good methods you’ll be able to combine social media into your emails. Doing so will permit your readers to simply and rapidly discover your social accounts and observe you.
Add social sharing hyperlinks to your footer
Your emails are the proper place so as to add social sharing hyperlinks. Like your web site they’ll go to the highest or the underside of your electronic mail.
Most frequently although, the social sharing buttons are on the footer of emails. Within the instance above, everybody’s favourite freaky quick sandwich store Jimmy John’s consists of their three greatest social media accounts on the underside of their promotional emails.
Any good buyer relationship supervisor like Mailchimp or Fixed Contact provides you with choices to incorporate social media sharing hyperlinks on the backside of your emails.
Remind subscribers of your social group (and incentivize them)
One nice tactic for social media integration is sending out electronic mail blasts showcasing your social media accounts.
It is a nice method to invite your subscribers to attach socially by incentivizing them with the advantages of doing so.
Right here’s an excellent instance from City Outfitters:
With this electronic mail they each name consideration to the good images on their Instagram account whereas additionally selling their model of fashionable, hipster clothes.
Bolster social media campaigns with electronic mail blasts
Have a social media giveaway or contest? Or possibly you have got an viewers ballot you need peoples ideas on? Possibly you’re making an attempt to gather some user-generated content material for a weblog submit?
E mail blasts are a good way to advertise them. That is while you ship a single electronic mail to your complete record asking them to finish a name to motion.
Right here’s an ideal instance from Helpful:
They let their clients know they’ll win prizes on their Twitter account, see enjoyable images on their Instagram, and watch useful movies on their Fb feed.
How you can use Hootsuite for efficient social media integration
Now that you recognize of some good causes it is best to implement social media integration, let’s check out how Hootsuite might help you optimize your social media recreation.
Create and schedule your posts in a single place
With Hootsuite you’ll be capable of combine your social media accounts into one easy dashboard. This lets you create a cohesive content material calendar for your whole advertising and marketing plans.
This lets you get a giant image view of your social media accounts and make changes if needed.
Plus, not solely are you able to see what content material is slated to be posted, however you’ll additionally be capable of create new content material proper on the dashboard. With just some clicks, you too can schedule them to submit later too.
Listed below are a couple of articles that can assist you get began posting on Hootsuite:
Reply to customer support inquiries
Bear in mind: Social media integration is all about utilizing social media as an extension of your model. That’s why it’s so essential to pay attention to your social sentiment (i.e. the feelings and emotions your viewers has in the direction of your model) all through your digital advertising and marketing efforts.
A great way to maintain social sentiment constructive is by responding rapidly to any questions or feedback your buyer has on social media. This could be a DM on Twitter or a message on Fb or a touch upon LinkedIn.
Hootsuite Inbox offers you one dashboard to have interaction together with your viewers throughout all of your social channels. With it, you’ll be capable of communicate to and reply any questions out of your clients by way of your social media accounts with ease.
To learn the way you should utilize Hootsuite Inbox to your social media technique, take our free course on the tool as we speak. There’s additionally this helpful article on how to use Hootsuite Inbox.
Use Hootsuite to schedule posts on all the main social networks, monitor related conversations, and observe your engagement—all from the identical dashboard. Strive it free as we speak.