Home Marketing 7 Examples of Influencer Advertising and marketing on YouTube

7 Examples of Influencer Advertising and marketing on YouTube


In a 2019 MediaKix report, 71% of entrepreneurs agreed that the standard of consumers or visitors from influencer advertising and marketing was higher than different advertising and marketing channels. So, we all know influencer advertising and marketing could be a very worthwhile advertising and marketing technique.

When you’ve got been serious about utilizing this tactic however are not sure the place to start out, think about YouTube.

In contrast to different platforms which can be often restricted by time (assume TikTok and Instagram), YouTube celebrates long-form content material. This creates house for influencers to deep dive into subjects and provides detailed opinions on services and products.

Past that, engagement charges on YouTube are the very best when in comparison with Instagram, Fb, and Twitter, in line with a 2020 Influencer Marketing Hub report.

Now that customers are turning more to YouTube for uplifting content, this provides manufacturers an enormous alternative to leverage the facility of influencers on a platform recognized for prime engagement.

So, what kind of movies can influencers and types collaborate on? Let’s undergo seven examples.

1. Day-in-the-Life Vlogs

One of the vital pure methods influencers incorporate sponsored products into their YouTube movies is thru day-in-the-life vlogs.

Normally accomplished with a morning or each day routine video, the influencer will take viewers by their day and point out the services or products as a part of their ritual.

On this video, Natalie Barbu offers her viewers a peek into her each day routine, emphasizing her planning course of. She covers the advantages of software program like Asana and Google Calendar, and in the midst of her video, on the 9:03 mark, she introduces Skillshare.

What’s efficient about this fashion of product integration is that it suits in organically with the influencer’s content material. Some adverts may be fairly jarring and disrupt the person expertise, which might result in advert skips and video drop offs.

The video title units the expectation that the main focus of the video can be planning. So, when Barbu introduces Skillshare as a platform to be taught new expertise (together with the best way to use Asana for planning), it is a clean transition.

One other method influencers take is mentioning the sponsor towards the tip of the video.

This video exhibits influencer, Mayuko, displaying her model of a productive work day. Close to the tip of the video (on the 7:08 mark), she thanks the model, Nord VPN, for sponsoring the video and presents the advantages of utilizing the software program.

With this technique, there is a threat that some viewers could not stick round to listen to extra concerning the sponsor, provided that engagement charges fall towards the tip of movies. Nonetheless, the sponsor is talked about originally of the video and within the description field, offering further alternatives for viewers to be taught extra concerning the model.

2. Hauls

Procuring hauls and unboxing movies are a number of the hottest movies on YouTube amongst style and way of life influencers. They can be an efficient manner of showcasing sponsored merchandise.

What’s nice about the sort of video is that it would not require influencers to dedicate a complete video to a single product, however slightly embrace that product inside a broader class.

On this video, UK-based Influencer Patricia Otegwu, generally known as Patricia Vibrant on her channel, covers a variety of luxurious objects which can be nice for the autumn season.

She begins the video by framing the significance of occasional “treat yo self” conduct. She then goes by a number of objects, explaining the reasoning behind every buy. On the 5:01 mark, she introduces merchandise from Lily Silk, which inserts in completely with the theme of the video.

As well as, mentioning the product within the first half of the video offers the model higher odds of reaching extra viewers.

3. Behind-the-Scene Tutorials

One other alternative for seamless product integration is in behind-the-scenes content material.

On this video, widespread YouTube illusionist, Zack King, offers viewers a full breakdown of a few of his illusions. So, how precisely does Google match into this?

Properly, King first makes use of Google Meet and a cool hand-through-TV phantasm to introduce his convention room section on the 1:59 mark. As a result of Google’s platform promotes digital convention conferences, it is a good, delicate contact.

Then on the 3:53 mark, he introduces Google’s Password Manager app to transition into his subsequent trick. It is an instance of how shortly and effectively you’ll be able to spotlight sponsored content material with out distracting from the primary objective of the video.

4. How-Tos

It is one factor to clarify to viewers the best way to do one thing. It is one other to make use of a device that may assist them do it. Manufacturers and influencers usually use this method to introduce new product strains to the general public.

In a really meta instance, Sean Cannell, from the favored channel Video Influencers, offers viewers recommendations on the best way to get sponsors on YouTube utilizing the sponsored product, FameBit.

FameBit, not too long ago rebranded to YouTube BrandConnect, helps join manufacturers with influencers and vice versa. With that in thoughts, the channel – and its viewership – doubtless aligns very nicely with the sponsored product.

Cannell does a fast overview of the platform’s key options and spends the remainder of the video detailing his private expertise with the product. The overview is a good instance of social proof, as that usually carries extra worth than a easy product overview.

5. Comedy Sketches

Folks like to chuckle, and a few manufacturers, like GEICO, are expert at turning bitter subjects into humorous adverts that depart an impression.

On this video, comic influencer Caleb Glass, of CalebCity, does a hilarious sketch through which he asks a psychic to show their skills by guessing what he ate that day. If the psychic will get the reply proper, he agrees to fee the psychic to discover a hidden inheritance and break up the cash with them.

That is the place it will get good. The psychic guesses all the fitting elements however assumes {that a} dish that good needed to be cooked by a chef. Glass slams the sponsored product, Devour Foods, on the desk and tells the psychic they’re flawed because the dish was ready within the microwave. A screaming match ensues and the video ends with a product show.

This is why this video works: It performs on the concept that microwavable meals cannot be scrumptious within the context of one thing fully totally different. Manufacturers with playful identities can drastically profit from utilizing comedic influencers to advertise their merchandise.

6. Product Unboxing and Evaluations

Nothing brings me as a lot pleasure as receiving a brand new product within the mail and opening it.

It appears numerous us share that trait, as unboxing movies are highly regarded movies on YouTube. On this video fashion, viewers reside vicariously by the influencer as they open up a product field and discover its options.

The success of this method lies within the potential to draw viewers at or near the decision-making stage.

When PlayStation launched the brand new PS5, the model collaborated with Justine Ezarik of iJustine, a tech, journey, and gaming influencer on YouTube, for this video. Usually, manufacturers will ship influencers free merchandise in change for unboxing movies and/or trustworthy opinions on their platforms.

With a lot of Ezarik’s channel centered on gaming expertise, her subscribers doubtless match PlayStation’s goal market and made her a perfect influencer to advertise this new product. Within the video, she feedback on the product’s futuristic look and light-weight controllers whereas including B-roll footage for close-up photographs of the PS5.

There are a lot of methods to make use of the sort of advertising and marketing on YouTube. What manufacturers ought to prioritize when contemplating an influencer is whether or not the influencer’s model and values align with their own. Secondly, to supply influencer advertising and marketing campaigns that convert, it is also essential that the influencer’s viewers suits the model’s person persona.

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