Is It Worth Paying For A Social Media Manager?
Having a manager who oversees all your social media efforts can help you improve your existing campaign. But a social media manager can also keep your brand agile – switching objectives, creatives, or content if your current efforts aren't doing as well as they could be.
The quick answer is R400 – R500 per hour.
Social media content creation: R200 to R350 per post / R2. 50 to R3 per word / R350 to R450 per hour.
Social media management/coordination: R400 to R500 per hour.
Social media strategy development: R500 to R550 per hour.
It could be helpful to negotiate a monthly retainer with your Social Media Marketing Manager. These will generally come in at a lower rate. The longer the retainer is for, the lower the rate should be.
A social media manager will manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Social media management is the process of managing your online presence on social media platforms like Facebook, Instagram, and LinkedIn by creating, publishing, and analysing the content you post. Managing social media also includes engaging and interacting with social media users.
Do Social Media Managers take photos?
This type of social media manager might focus on creating images or graphics to accompany Facebook posts, taking and curating photos or videos for Instagram, producing mobile-optimized stories for Snapchat, and creating other content from scratch that helps to grow your following. Keep in mind – different social media managers will do different things. So be sure to check this before you begin.
While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.
Even more than writing, social media managers should be good at editing and writing short-form copy to adhere to character limits and best caption lengths. It's a skill to be able to convey a brand message, a CTA, and be snappy and engaging within 280 characters.
While social media marketing relies on social media channels, digital marketing covers more of the digital medium and even the offline world extending to SMS, radio, and TV. Combining the two is important to any brand strategy.
Marketing managers are great at looking at bigger picture tasks and managing projects (and teams) that impact all levels of marketing. A social media manager must be focused on social media to give the platforms (and the audiences on those platforms) the attention it deserves.
9 skills every social media manager must have
- Communication - As the voice of your brand for customers on social, you must be able to drop what you’re doing at a moment’s notice to hop on a trending topic or handle a disgruntled customer complaint. And you aren’t only communicating in writing; you’re also using emojis, video, GIFs, pictures, stickers, and anything else at your disposal to get your message across in a clear and engaging way.
- Writing - The best social media managers are excellent copywriters and sparkling digital conversationalists who not only embody, but enhance, their brand’s voice on social. From attention-grabbing ad copy to witty social banter, you should know how to write concise copy that elicits emotion from your audience.
- Creativity - Differentiation is one of the biggest challenges for brands in the saturated social media space. Every social media manager wants to create content that’s exciting, valuable, and buzz-worthy, but it takes creativity to come up with ideas that stand out.
- Efficiency & top-notch organization - As a social media manager, not only do you have to conceptualize campaigns and distribution rhythms, but you must lead and execute these plans from start to finish. To do this at scale, a skilled social pro will implement tools, policies, and processes for their social presence to keep all the moving pieces straight. Using a social media calendar is one of the best ways to keep content organized and plan ahead.
- Traditional & digital marketing - To create a social strategy with business impact, it’s important to build an understanding of other traditional and digital marketing approaches - email, events, lead generation, PR and more. This knowledge will help you position social within the larger context of how your brand connects with its customers, drives sales and ultimately generates revenue.
- Customer care - Customer care is a social media skill that combines customer service, people skills and an eye for uncovering opportunities. Developing a social customer care strategy is an integral part of being a social media manager.
- Making connections - One of the core tenets of social media is being inherently social. This means that establishing and building digital relationships is still a core aspect of any social media manager’s approach.
- Agility - The ability to quickly pivot and react to a new trend, opportunity or crisis is an indispensable social media skill.
- Data Analysis - We’re all familiar with end-of-month reporting, but skilful social media managers are looking at data and turning it into action more regularly than once a month.
Different Types of Social Media Marketing
- Content Marketing / Content Creating - Content is whatever you post on social media. It can be a Facebook status update, a video on Instagram, a Tweet, and so on. Content comes in many different forms, and you need to tailor it to each platform. What’s even more important than content, though, is context.
- Advertising / Sponsorship - For anyone looking for an audience, social media advertising is worth exploring. With approximately 2.89 billion active monthly users on Facebook alone, that’s an incredible amount of prospects.
- Influencer Marketing - You’ve likely heard the term “influencer” thrown around a lot over the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements.
This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly.
- Social Media Management – everything we are covering in this article.
- Paid Media - A paid social media strategy leverages external marketing activities on social media channels that support PPC advertising. It involves using the ad tools native to those social media channels to create, schedule, and post targeted ads that will reach a specific market
- Building Your Following - For many social media marketers, most of the time is spent crafting content — whether it’s creating compelling videos or writing memorable copy that will take a social post to the next level.
However, that’s only half the battle. For any social media marketing plan to be successful, time must also be spent on growing your brand’s following from platform to platform; after all, even the most well-crafted social media post won’t do much good if no one ends up seeing it.
- Contributing To Forums - When it comes to discussion forums, Quora and Reddit are the best in business. They are different in terms of content, audience interests and success formulas.
- Reviews - Social media reviews are vital to any business, as sharing online reviews on social media is a great way to capture the attention of your fans and followers, with the goal of improving customer acquisition.
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