Home Marketing 20 Methods To Get Extra Views on YouTube

20 Methods To Get Extra Views on YouTube


YouTube, launched in 2005, the second most visited website in the world. It’s accessible in 100+ international locations, options movies in 80 totally different languages, and its customers watch over a billion hours of content daily.

Many companies reap the benefits of the massive variety of customers and every day viewership to promote for his or her enterprise. In reality, YouTube is the second most popular channel for companies sharing video content material.

Nevertheless, regardless of the sheer quantity of hours watched on daily basis, it may be difficult to carry up on YouTube. Creators generally wrestle to get their channel off the bottom, resorting to paying for YouTube views to generate engagement. The platform’s algorithm has turn into higher at detecting bots, and, as you possibly can guess, pretend engagement doesn’t do a lot in the best way of assembly your enterprise targets.

Though it would take time, it’s potential to generate views (totally free) and develop your channel on YouTube. On this put up, we’ll go over find out how to get extra views on YouTube and find out how to proceed rising your channel after reaching your first 1000 views.

How To Get Extra Views on YouTube For Free

Getting views on YouTube takes effort and time. However, if completed proper, it pays off (Forbes estimates which you can make anyplace from $3-$5 per 1000 views). Beneath, we’ll go over a number of methods to get extra views in your YouTube account.

1. Be aware of search engine marketing and natural search outcomes.  

YouTube is the second hottest search engine on this planet, solely topped by Google. To get extra views on YouTube, observe the identical search engine marketing techniques you employ to floor your content material in natural Google search queries.

Since Google owns the platform, YouTube has comparable algorithms for displaying essentially the most related content material. The video beneath goes into element, however the ideas that observe spotlight the perfect steps you possibly can take to acquire extra views.  

2. Use keyword-rich descriptions.

Your viewers initially see the primary 100 characters of your video descriptions (instance beneath), so you need to purpose to make use of key phrases in snippets that present essentially the most related explanations to your viewers.

seo optimized youtube description example

However utilizing your key phrases doesn’t imply an excuse to be uninteresting. Get inventive along with your descriptions and purpose to face out. In spite of everything, the objective is to entice customers to view your movies over your rivals.

Your first 100 characters must also entice customers to click on ‘Present extra’ to study extra about what it’s a must to say.

3. Use business-relevant tags.

YouTube’s algorithm determines 70% of what people watch on the platform. Utilizing related tags for your enterprise is essential to surfacing your content material in search outcomes and acquiring extra views.

Decide to make use of a mix of long-tail and short-tail key phrases that really relate to your video, itemizing crucial key phrases first. Be aware of keyword stuffing, as it’s towards YouTube coverage and doesn’t provide help to generate extra views.

4. Create distinctive, attractive titles.

Video titles are what folks learn first when looking search outcomes. So, purpose to create compelling, distinctive video titles that clearly describe your video’s content material and make folks curious and concerned about studying extra. For search engine marketing outcomes, you possibly can embody your most related key phrase in your video title.

Be aware of clickbait, although, when creating your titles. It may be a invaluable device for getting customers to click on in your movies (see this article from a HubSpotter who was effectively clickbaited), however it will possibly additionally backfire.

You don’t need to say your movies might be about one factor and have customers discover that you simply don’t contact on it in any respect. Be certain that your titles align along with your content material.

5. Use inventive, related thumbnails.

Simply as titles are the primary publicity to your video content material, thumbnails are the primary photos. Creating thumbnail previews which are thrilling however related to your content material is a superb technique for driving views. Excessive-quality, participating thumbnails can appeal to customers in natural search outcomes.

Your thumbnails will be screencaps out of your movies and even text-based titles. Right here’s an instance of a thumbnail from common YouTuber Marques Brownlee. He’s successfully created a thumbnail that depicts the content material of the video: reactions to imminent Apple product rumors.

marques brownlee youtube video thumbnail example

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6. Use closed captions and transcripts. 

Subtitles and closed captions are one other strategy to optimize your video search engine marketing, as they spotlight further key phrases and phrases for the algorithms to detect when indexing your movies.

Most significantly, closed captions and video transcripts make your YouTube account extra accessible. For those who solely depend on audio and visuals, you’re in all probability going to lose a big portion of your viewers that’s unable to work together along with your content material in that type. Once you create content material that’s accessible, all audiences can take pleasure in what it’s a must to provide.

You must also go for utilizing closed captions as an alternative of subtitles, as closed captions embody dialogue and extra sound descriptions for actions like laughter or closing a door. Listed below are some sources that may assist with understanding internet accessibility and find out how to align your content material with accessibility requirements:

7. Encourage subscribers

Whereas natural search outcomes will be nice, the algorithms gained’t at all times floor your movies.  Encouraging viewers to subscribe to your channel is one other method to make sure that folks can see your movies.

Because of this whenever you put up, your movies will present up of their subscriptions tab (proven beneath).

youtube sidebar subscription box

Along with encouraging subscribers, ask customers to activate put up notifications to get notified whenever you put up a video.

Notifications is usually a invaluable device for producing pleasure. Customers might really feel they need to cease what they’re doing to observe your movies to allow them to actively take part in conversations about your content material.

8. Repurpose your present high quality content material.

Content material repurposing is re-using present content material and presenting it in a brand new format to lengthen its shelf life. Repurposing might imply making a video from a high-performing how-to weblog put up (the bonus right here is that YouTube customers love how-to movies) or posting recording periods from a well-liked podcast episode.

You’re repurposing useful content material and sharing it with a brand new viewers in a format you recognize they take pleasure in.

9. Create a novel introductory hook to your movies.

It’s a novel tip, however it’s price contemplating as many common creators use this technique.

Mr. Beast is a well-known YouTube persona with virtually 52 million subscribers. Every one in every of his movies begins with a clip of an thrilling second that doesn’t often play out till at the very least midway by the video.

Customers should preserve watching to see the second unfold. Right here’s an instance:


10. Create a playlist.

For those who create content material clustered round a related, associated matter, create playlists to encourage video views. The picture beneath exhibits the playlists on the HubSpot YouTube account, the place movies are organized by matter.

hubspot youtube account playlists page demo

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Playlists default to autoplay, so customers can watch a complete playlist with out taking motion themselves.

Playlists and autoplay enable your customers to view subject-relevant content material that they could not have discovered themselves. This provides them a well-rounded expertise and will increase your video views.

11. Lead customers to different movies in finish screens.

End screens are the ultimate 15-20 seconds of your video, generally referred to as credit, used to advocate further content material in your channel as cards. Beneath is an instance from the HubSpot YouTube account.

youtube end cards with subscription, external link, and video link demo

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Your finish screens can function playing cards for single movies or total playlists, a subscribe button, hyperlinks to your related web sites, or secondary channels your enterprise has (we’ll contact on this beneath.) It’s essential to notice that finish screens ought to advocate related content material.

12. Allow embedding.

Nearly something will be embedded as of late, together with YouTube movies. For those who’ve created a YouTube technique, you’ve probably recognized your audience on the platform. They’ll in all probability provide the most views, however enabling embedding might help you introduce your self to further viewers that won’t have identified your content material can be related to them.

Right here’s an instance of a YouTube video embedded in a weblog put up.

demo of youtube video embedded into blog post

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You may embed your movies in your content material, like blogs and email newsletters, however it’s additionally a invaluable strategy to expose your content material to new audiences.

Different folks can embed your content material inside their very own pages and share your experience with their audiences. These views nonetheless rely in direction of your total view rely, even when they’re not on YouTube.

13. Promote movies on different platforms.

YouTube in all probability isn’t your solely social media profile, and you need to use this to your benefit. Share new video bulletins in your Instagram Stories, share hyperlinks and clips on Twitter and Facebook, and share them in your weblog posts and emails.

You’ll expose new audiences to your content material, and, as talked about above, views on different platforms rely in direction of your YouTube view rely.

14. Leverage present developments.

Leveraging YouTube developments is a invaluable device for acquiring extra video views. This doesn’t essentially imply that you need to create content material that’s precisely according to a present, trending meme on YouTube, however you need to take note of what forms of movies get plenty of views.

For instance, Mediakix launched an inventory in 2019 of the most well-liked forms of movies. Amongst them are how-to and Q&A movies.

Suppose you’re a enterprise hoping to make the most of one in every of these developments. You possibly can create a how-to video demonstrating find out how to use your services or products and a Q&A video the place you troubleshoot client inquiries. You’re creating content material that customers need to see that gives worth to them to generate extra views.

15. Concentrate on creating related content material.

Leveraging developments is essential for producing views, however you shouldn’t abandon your matter sort to get views.  

A YouTube channel full of unrelated content material can generate views however gained’t be seen as a supply of authority. Your content material can be scattered, customers would possibly write you off, and algorithms will not know your area of interest. So, the 2 ideas come collectively to leverage present developments to create content material that aligns along with your present technique.

Additionally, relevant content outweighs video quality. YouTube discovered that, when deciding what to observe, content material referring to a person’s passions is 1.6x extra essential than the video’s high quality (like visuals and digicam high quality), and 3x extra essential than whether or not it options well-known actors.

Because of this essentially the most invaluable content material you possibly can create isn’t costly and excessive price range — it’s content material that’s according to your viewers’s wants. Once you perceive what they need, it’ll be simpler to earn views.

16. Collaborate with comparable accounts.

One of many thrilling facets of YouTube is its neighborhood. There are folks creating all several types of content material, from gaming movies to train courses. You’ll probably discover individuals who make content material like yours, and collaborating with them is a invaluable device for producing extra views.

Collaborations often contain creating two separate movies, one to your channel and one other for the collaborators’ channel. After they’re posted, you’ll achieve publicity to their viewers group and them from yours.

For those who’ve collaborated with a topic-relevant channel, new viewers will probably already be concerned about your content material and will even subscribe to your channel. It’s additionally a invaluable strategy to create extra content material, and extra content material at all times conjures up extra views.

17. Put up on the proper time.

There’s a proper time to put up on YouTube. The best times to post on YouTube are Thursday or Friday afternoons between 12:00 and three:00 PM, and on Saturdays between 9:00 and 11:00 AM.

You may definitely leverage these numbers and acquire views, however it’s additionally important to create a posting schedule that aligns along with your present viewership.

You will get this data from YouTube’s native analytics tool or your most well-liked service. For those who’re a HubSpot person, you possibly can join your YouTube account to Advertising and marketing Hub and generate customized studies.

youtube analytics overview report in hubspot dashboard demo

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Posting on the proper time interprets into views, as a result of your subscribers usually tend to watch throughout a time that they’re free versus after they’re at work.

18. Use a multi-channel strategy.

For those who’re a big enterprise, contemplate creating a number of YouTube channels for various functions. For instance, HubSpot has 5 separate YouTube channels (proven beneath) tailor-made to totally different viewers teams.

channelsImage Source

A number of channels ensures that content material is accessible to totally different viewers, and it generates extra views.

This isn’t only a HubSpot factor — Interbrands says that the highest 100 manufacturers on YouTube have an average of 2.4 channels.

19. Optimize for cellular viewers.

Greater than 70% of YouTube watch time comes from cellular gadgets, so create content material that these audiences can take pleasure in.

Optimizing for cellular viewers means creating movies that may adapt to totally different cellular machine side ratios, video titles and thumbnails that don’t get distorted on smaller gadgets, and advocate movies in end-screen playing cards.

20. Bear in mind to be affected person.

As entrepreneurs, all of us need virality and rapid success for the content material we create. Whilst you might generally get fortunate, producing extra YouTube views takes time and persistence.

There’s not a lot concrete recommendation to present with this tip, however perceive that should you’ve leveraged the tips about this listing, you’ll probably achieve extra views to start rising your channel.

Subsequent, we’ll go over find out how to continue to grow your channel after reaching your first 1000 views on YouTube.

How To Attain 1000 Views on YouTube and Preserve Rising Your Channel

Though it definitely can be good, there isn’t a equation that can assist you generate your first 1000 views on YouTube. Some folks achieve on the spot success, whereas others wrestle to achieve even 100 views after making a whole lot of movies. In reality, 88.4% of YouTube movies generate fewer than 1000 views.

This can be discouraging to listen to, particularly since you possibly can solely start to monetize your movies on YouTube after having more than 4,000 public watch hours. Many creators, together with Zac Snyder, have tried to determine the right system.

Snyder highlighted his mathematical strategy in a Medium article really helpful {that a} good begin could possibly be to make 300 movies a yr at 10 minutes a chunk. Nevertheless, this technique might not work for all creators.

There are methods to generate extra views sooner slightly than later. First, you need to use and reference the information talked about above when creating your movies. There are additionally 4 further tricks to contemplate to proceed rising your YouTube channel after reaching 1000 views.

1. Improve your add frequency.

If it’s taken you a very long time to achieve 1000 views, it could make you nervous to threat your viewership by doing something in a different way. Nevertheless, it is simpler to generate extra views with extra movies than to generate extra views from one or two standalone movies.

Take note of your channel analytics, perceive whenever you generate essentially the most views, and enhance your add frequency to match your engagement metrics.

When you’ve developed a schedule, determine time frames during which you’ll reassess your technique. For instance, possibly you’ll purpose to add 3 times per week till you attain 10k views, and then you definately’ll analyze your metrics and swap to importing twice every week.  

2. Preserve introductions and opening credit brief and to the purpose.

Consideration spans are brief, so any pointless content material in your movies can price you viewers. When you’ve reached 1000 views and generated an viewers, you don’t need to lose them.

Use analytics to grasp their habits and modify accordingly. If viewers appear to cease watching after a sure period of time, contemplate shortening your introductions so viewers get to the core of the content material quicker and really feel extra inclined to complete the video.

3. Optimize for ‘Recommended Video’ views.

Recommended movies present up within the sidebar of a desktop YouTube display screen, as proven beneath within the pink define.

youtube suggested views sidebar tab on hubspot academy channel

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The algorithm recommends movies primarily based on tags, so select industry-relevant tags that your rivals are additionally utilizing. After they match, you’ve a major likelihood of displaying up in advised movies for a similar tags.

YouTube additionally doesn’t discriminate by subscriber rely, so even should you don’t have as many subscribers as your rivals, it is nonetheless potential to be advised after their movies.

4. Interact with subscribers within the ‘Neighborhood’ tab.

The Neighborhood tab is constructed for YouTube creators hoping to work together with their viewers exterior of their video feedback. You may create polls, function photos, and generate hype for upcoming movies.

Put up snippets to get subscribers enthusiastic about what’s to come back, they usually’ll probably be searching to your video and able to watch when it goes dwell.

hubspot youtube channel community tab exampleImage Source

For those who’re concerned about studying extra in-depth methods for rising your channel, take a look at this HubSpot Academy YouTube Course featured useful resource. You’ll discover ways to construct your model, develop an viewers, and achieve perception from YouTube influencers on making a profitable channel.

Create Content material That Evokes Subscribers and Encourages Views

You’re creating YouTube movies as a result of you recognize you possibly can present worth to your viewers.

Bear in mind, it could be irritating if outcomes aren’t instantly important. However should you optimize your movies and channel for search engine marketing, create constant, related content material, and have interaction along with your viewers, you’ll not solely attain 1000 views however personal a channel that simply retains on rising.

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